Below you will find a partial list of clients how they have benefited from our services. As you can see, the list is quite diverse. Despite being in different industries all of these clients had data and a desire use it to improve their decision making process. |
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| INDUSTRY | DESCRIPTION | RESULT | |
| Mortgage Lending | Retail division falls short of sales goals by 25%; we identified and profiled clients then developed a targeted consumer target model. | Leads / hour increased by 40% sales and marketing costs cut 40% increased sales by 26% within 6 weeks. | |
| Telecommunications | Sales plateau as product, price competition grew exponentially; direct sales no longer as effective; we determined a more precise targeting evaluating geo and vertical market segments; designed new metrics with which to measure trends. Created software providing sales managers and staff dynamic feedback based on the results of the mailings. | Direct mail response rate tripled (4-6 to 16-18%) Company reorganizes lead prospecting process. | |
| Financial Services | Firm seeking to quickly grow client base after losing more than half of it after 9/11 attacks; we devised a targeting method by evaluating client’s book to bill efficiencies; redefine verticals based on relationships found between bookings and actual revenues. | Client base doubled, revenues up more than 50%, purchases for leads decreased 70%. | |
| Equipment Manufacturing | Unsure of the performance and effectiveness of channel marketing relationships. We devised a new performance model for geo and vertical market segments; along with new metrics with which to measure trends. | Found that the firm had over emphasized exclusive distributors. | |
| Entertainment | In order to support an upcoming marketing campaign the client wanted to improve their product forecasting accuracy and efficiency; and they had to place orders with their vendors two months in advance and decide the adequate numbers to ship to its 1100 stores. | A week long process was reduced to a single day. Staff required to oversee this process reduced from 26 to 7 (sorry) | |