Scenario: You are planning a trip to Washington, DC for a convention, and need to find a hotel. There are three standard criteria when selecting a hotel: price, location, and quality. Each is equally important; however, the ideal hotel would be the BEST COMBINATION of all three criteria.

The typical way to complete this task would be to visit a discount travel web site, and perform a search for available hotels in the surrounding area of Washington, DC for the desired dates. After you input the basic information, the discount travel web site provides a list of hotels that meet your search criteria. You are then able to sort these hotels by three standard criteria: price, location, and quality.

On the surface, this seems like a very simple task to accomplish. However, the reality is that the correct answer is rarely obvious and it is essentially impossible to find it with the tools currently available.

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