Our Customers

  • Mortgage Lending

  • Telecommunications

  • Financial Services

  • Equipment Manufacturing

  • Entertainment

  • Legal Services

  • Government Campaigns

  • Fundraising

 

So how do you know if you need Database DNA? Just ask yourself one question...Does my company have data? Database DNA is not industry specific, we really do fit anywhere there is data. Every company has accounting data, sales and marketing data; data on overhead, costs, shipping, and fulfillment. Database DNA is key to understanding the relationship between all these ‘islands of information’. We have done work for a various number of industries from small fundraising and government campaigns to large retail stores... is your company the next one to see what’s important to know?

 

INDUSTRY
Mortgage Lending
Telecommunications
Financial Services
Equipment Manufacturing
Entertainment
DESCRIPTION
Retail division falls short of sales goals by 25%; we identified and profiled clients then developed a targeted consumer target model.
Sales plateau as product, price competition grew exponentially direct sales no longer as effective; we determined a more precise targeting evaluating geo and vertical market segments; designed new metrics with which to measure trends. Created software providing sales mangers and staff dynamic feedback based on the results of the mailings.
Firm seeking to quickly grow client base after losing more than half of it after 9/11 attacks; we devised a targeting method evaluating client’s book to bill efficiencies; redefine verticals abased on relationships found between bookings and actual revenues.
Unsure of the performance and effectiveness of channel marketing relationships. We devised a new performance model for geo and vertical market segments; along with new metrics with which to measure trends.
In order to support an upcoming marketing campaign the client wanted to improve their product forecasting accuracy and efficiency; and they had to place orders with their vendors two months in advance and decide the adequate numbers to ship to its 1100 stores.
RESULTS
Leads/hour increased 40% sales and marketing costs cut 40% increased sales by 26% within 6 weeks.
Direct mail response rate tripled (4-6% to 16-18%) Company reorganizes lead prospecting process.
Client base doubled, revenues up more than 50%, purchases for leads decreased 70%.
Found that firm had over emphasized exclusive distributors.
A week long process was reduced to a single day. Staff required to oversee this process reduced from 26 to 7 (sorry).